Charmaine Zaynab February 27, 2021 Home Design
Adore Your Walls started four years ago when CEO and founder Liz Lidgett started offering art advisory services to restaurants, businesses and homeowners to find the perfect piece of art for their style, space and budget. The business started from her home in Des Moines, IA, but she has worked with national brands and clients all over the country to add more color and culture to their walls. This last year, Adore Your Walls gained startup experience from Kate Wagner, Liz’s sister, as COO. The two share a passion for creating more beautiful rooms with carefully curated art. The company has since grown rapidly and Liz and Kate recently moved from Liz’s dining room table to a 1,000-square-foot office in the historic Temple of the Performing Arts in Downtown Des Moines.
Sarah and her husband Matthew Latkiewicz, a television host, writer, and producer, arrived in Oakland with only what they could squeeze into their Honda Fit. This included Sarah’s grandparents’ coffee table, Matthew’s two favorite chairs, some art, and their clothes. After weeks scouring Craigslist and thrift stores, Sarah realized the best place for reasonably priced home goods was estates sales. “That is how the best stuff gets into the bloodstream of the Bay Area. That and the Alameda Flea Market.” From her estate sale and flea market explorations she began assembling a collection of what she calls “soulful objects.” It took about three years before Sarah felt like she had made a cohesive and comfortable space of their 1920s Art Deco apartment.
An apartment in Helsinki, Finland houses this 300-year-old, restored “Könni” wall clock. It was handed down to Ulla-Maija by her mother’s family — still chiming every hour on the hour as it would centuries ago. She believes a home is made gradually over time through pieces that reveal one’s true past, present and future. “You add to it as you go, and little by little it becomes a reflection of who you are and where you’ve been.” Ulla-Maija’s decorative ideology is represented in a space full of meaningful family heirlooms, including a family tree gallery wall of portraits dating back to the 1800s.
If you could completely reimagine your life, unbeholden to your past, what would it look like? When Sarah Reid’s son Zane turned 18, she experienced a “what am I doing with my life?” moment. She’d been working in non-profit administration but had always wanted to do interior design for spaces that served low-income communities. Thus was born her business, Small Victories Design. A move from Massachussetts to California facilitated this transformation. In the move, Sarah left behind thrifted finds that filled her attic, basement, and garage. As a “borderline hoarder,” leaving them behind proved difficult. But in having the courage to let go of one incarnation of herself (and most of the objects that made up that life) she embraced another.
Image above: Matthew and Lauren’s second bedroom in their Chicago, IL home was given purpose with a daybed built by Lauren’s father and Matthew. The bed is styled with pillows for a faux backrest to make the room versatile between an extra living space and a place for overnight guests.
Image above: Sarah put together her half of the office in a fit of energy over the course of one day. Since they can’t paint their apartment, Sarah relies on punches of color, such as the “Oh What Fun!” art she found at a thrift store. “It says how I feel about my work.” The desk was cobbled together with IKEA pieces. The chair was a gift.
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